The course focuses on Territorial Marketing: the discipline that studies the territory and the market of potential investors, with the aim of collecting data and information useful for the definition and implementation of a strategic plan. The course focuses on the analysis of the promotion and sale of territorial emergencies. This aspect is useful for conveying new investments which, without upsetting the environment and culture, strengthen competitiveness with a view to increasing the employment rate and, therefore, social well-being. Keywords: competition between territories, new investors and new businesses, optimization of the resources available to the territory, improvement of the quality of life of the local community, promotion of the values and image of the territory.