University of Salerno – Centro Studi “Media Culture Società” (lead partner)


University of Salerno carries out quality research and training activities, in order to create, enrich and, at the same time, make available the developed scientific and cultural heritage through studies and research at the service of students, businesses, institutions and, more generally, of the entire community through a continuous and fruitful comparison with stakeholders and in

collaboration with public and private bodies and institutions.


The project is included in the activities of Centro StudiMedia Culture Società”, founded in March 2015, on the proposal of professor Luigi Frezza. The Centro Studi has the aim of developing research activities, cultural and scientific initiatives and new forms of experimental teaching on the broad framework of digital communication practices in the twentieth century and in the contemporary era.


Centro Studi “Media Culture Società” pursues the following purposes:

– to develop theoretical and applicative knowledge on the relationships between media, cultures and society in the digital age, with particular attention to the forms of remediation of cultural content and of the same traditional and analog expressive platforms in the field of audiovisual and network communications;

– to expand the framework of relations between the University and the territory, with particular attention to research on innovation in digital media, also to implement in an original way the knowledge and practices of traditional media in new digital media, with reference to the dissemination of basic knowledge training in secondary schools;

– to establish partnerships and collaborations between universities and businesses – with specific reference to those established in the Province of Salerno and in the south of Italy – in order to promote synergies in terms of research and innovation in integrated communication products and in the development of new paintings of interactive and multimedia knowledge. This is true both in the business world and in the market and in continuous training, making the most of the new opportunities provided by digital media and social media;

– to extend the area of ​​collaboration at national and international level with research institutes and universities in the field of media research and the deep connections between media uses and contemporary society, with particular attention to audiovisual media and their unprecedented configurations in the digital media and social media.

Universitat Pompeu Fabra – UPF (Barcelona)


UPF was founded in 1990 by the Catalan government with the aim of creating a public university focused on academic excellence and thus contributing to the development of the country. To achieve this goal, over the years, UPF has carried out all its activities according to rigorous quality criteria and has created an urban university model intimately linked to the city of Barcelona. The university specializes in research and training in areas of knowledge related to the various dimensions of the human being, including biology, communication and social phenomena. UPF was the second university in Spain in total funding through the 7PM program. The university model is based on a policy of openness to the world, and incorporates important national and international researchers.


UPF strategic plan – Mission:

  • to train, through a rigorous, innovative and personalized educational model, people with a solid scientific and cultural background, general skills that can be adapted to the changes and challenges of society and the specific skills they need to successfully carry out their projects of life;
  • – to become a leading research university;
  • – to promote innovation and social transformation;
  • – to go beyond the walls of the institution to generate synergies with society in order to contribute to social well-being and create value;
  • – to promote the commitment to culture;
  • – to become a ‘think tank’ – that is, a forum for discussion and reflection at the service of culture – that offers tools to decipher the contemporary world while actively working on it.


The research activity is structured around ten research groups: CAS, CINEMA, CRITICC, DIGIDOC, GRP, JOVIS, GRECC, MEDIUM, POLCOM, UNICA and includes participation in various research projects and agreements.

The research work of the audiovisual media group (CINEMA) was born in Pompeu Fabra University in 2003. The main objective of the CINEMA Group is to set up a venue for researchers from different sectors to analyze both the history of cinema and the contemporary events of the film event. So CINEMA first investigates the aesthetic, narratological and hermeneutic study of the audiovisual work, considering the image as a receptacle of philosophical, social and political contradictions, and proposing an investigation that makes cinema dialogue with other artistic manifestations such as painting, literature, theater and dance, without forgetting its close ties to television and video games. Comparative cinema as a methodological view is divided into different schemes, and is the conceptual core of the comparative magazine Cinema, edited by the group since 2012, or editorial initiatives. During its early years, the CINEMA group focused its attention on European cinema through two research programs: Aesthetic Audiovisual Trends in the European Context (CEACE, 2003-2006) and the Observatory of Contemporary European Cinema (OCEC, 2006-2012). As part of these programs, several international conferences have been held.

Université Paul-Valéry Montpellier 3 (Montpellier)

The University of Montpellier was founded in the 13th century and is one of the oldest European universities. It specializes in art, social sciences and humanities. Higher education and research actors, together with local and regional authorities, work together to provide students with a first-class study environment and opportunities for personal development, creativity, entrepreneurship and professional affirmation. In this favorable context, the Paul-Valéry Montpellier University, specialized in literature, languages, art, social sciences and humanities, works with determination and innovation. Its growing involvement in European research programs has also led to the award of European scholarships such as ERC, Marie-Curie Individual Fellowship and Erasmus + Strategic Partnerships. UPVM has strong experience in the field of international activities: it is involved in regional, national and European networks.


The Faculty of Social Sciences – UFR5 is a teaching and research component of the UPVM whose fields of study and intervention are supported by four disciplinary departments: Psychology, Sociology, Ethnology and Health Sciences. The IRSA-CRI unit aims to explore theoretically and empirically all the areas of application of the social imaginary of the socio-anthropological tradition (the symbolic and current mechanisms in their dimension as much as in their actualization of society: environment, metropolitan legends, media, daily life, contemporary fictions, youth culture, urbanity, ideologies and relations with the norms and values ​​of the modern and postmodern condition), the new practices of shared work and cooperation. The research unit also focuses on the study of new information and communication technologies.

Universidade Lusófona – COFAC (Lisboa)


Cooperativa de Formação e Animação Cultural (COFAC) is the organization legally responsible for the maintenance of the Universidade Lusófona de Humanidades e Tecnologias (ULHT) and CICANT. An important aspect of its mission is to promote the affirmation of “Lusofonia” at all levels, including its integration with other geographical and cultural areas within and outside Europe. To this end, Lusofona has been the heart of the national and international network of educational, research and cultural institutions, developed and managed by Lusofona University. Today, this network integrates twelve higher education institutions, in Brazil, Mozambique, Angola and Cabo Verde. CICANT (from COFAC) is one of the four centers of CIC.Digital and was born from the joint work of all the teachers of the School of communication, art and information technology with the aim of creating an autonomous research unit that allows the integration of all research activities carried out within the school, in particular by focusing on knowledge transfer and exchange with industry and similar centers in Portugal and Europe. CICANT stands out for its cutting-edge technical structures and the highly applied nature of its teaching and learning activities oriented towards research and knowledge transfer. In recent years, CICANT has been developing research in the field of media literacy. This research has led CICANT to several publications in reference journals, conferences and different projects in this field of study, some as partners, others as coordinators. During this period, CICANT developed materials and new approaches in training. In addition, Lusofona University is now developing its new platform for online courses, based on EdX.

SYNTHESIS Center for Research and Education (Cyprus)


SYNTHESIS Center for Research and Education Ltd is an organization that works on the realization of projects with a positive social impact (in particular in the sectors of employment, entrepreneurship, integration of migrants and social inclusion). SYNTHESIS is one of the leading institutions in the country in the fields of social entrepreneurship, social innovation and sustainable development. It founded and manages “Hub Nicosia”, an educational center and community of organizations with cultural, environmental and social purposes. SYNTHESIS is an accredited professional education institution. It provides training courses and develops educational materials related to social entrepreneurship, sustainable development and peace education, including human rights and conflict resolution, responsible production and consumption and on sustainable cities and communities. SYNTHESIS focuses on developing training programs that can improve the employability of people who live or are at risk of social exclusion. SYNTHESIS operates an exclusive unit on school education which is working closely with schools, the Cyprus Pedagogical Institute and the Cyprus University of Technology for the development of basic and entrepreneurial skills, as well as on the implementation of programs for prevention of violence, bullying and discrimination. SYNTHESIS has a recognized experience in research, politics and evaluation, as it provides services to the European Commission, to governmental, non-governmental and private institutions. Its research interests mainly concern social innovation, social entrepreneurship, sustainable development, design thinking, cultural heritage, inclusive education and technology-based learning. SYNTHESIS partners include schools, teacher training institutions, education and local authorities, universities, NGOs, migrant associations, chambers of commerce and European networks. SYNTHESIS has a long expertise in projects on topics related to audiovisual literature and digital skills, the development of new training curricula and their impact on the labor market. It collaborated with European partners in the development and implementation of projects of educational and social value.

Belgian-Italian Chamber of Commerce – CCITABEL (Bruxelles)


The Belgian-Italian Chamber of Commerce (CCBI) is a Belgian non-profit association founded in 1950, legally and financially autonomous. It is part of Assocamerestero, the Association of Italian Chambers of Commerce abroad, made up of 79 Chambers in 56 countries around the world. The Chamber promotes commercial exchanges between Benelux and Italy as a point of reference par excellence for any company that wants to promote its business and expand its network in both regions, offering a wide range of promotional services, assistance and consultancy. It has carried out activities to support the internationalization of SMEs and the development of innovation within companies, research centers and public bodies. CCBI provides its members with a series of high value-added services related to professional training, the internationalization of companies and the entrepreneurship of young people. The CCBI participates, as leader or partner, in various international projects funded by the European Union, the Ministry of Economic Development or other international organizations. It has been and is involved in the realization of projects focused on tourism, professional training, capacity building of NGOs, internationalization and entrepreneurship.


CCBI participates and organizes a series of European events, promoted by the European Commission and implemented with international partnerships. During the implementation of the projects several conferences and meetings were organized. The CCBI has also actively participated in the PON and POR programs in Italy, focusing in particular on professional training, hosting 16-19 year-old interns and developing training programs for them. In addition, CCBI is a host organization of Erasmus + trainees. CCBI is a bilateral organization that works in Italy and Belgium supporting companies and professionals in their development. As a training body, CCBI has always promoted the use of digital tools for course participants interested in finding new funding opportunities: the goal of training is not only to teach notions and give immediate solutions, but in reality to provide tools and mentality so that participants can search for the most up-to-date information and continue continuous learning.

CCBI collaborates with several universities, local authorities and chambers of commerce across Europe. The staff of the Belgian-Italian Chamber of Commerce has many years of experience in organizing training courses, developing entrepreneurial skills and in the tourism sector..

Italian-German Chamber of Commerce (Munich/Stuttgart)


The Italian-German Chamber of Commerce is a German non-profit association formed by industrial and commercial companies, professionals and traders who wish to actively work to develop economic relations in Europe, in particular between Italy and Germany. Active for over 90 years in the territory, ITALCAM is also officially recognized by the Italian government, as a strategic actor for support in bilateral cooperation and for assistance to entrepreneurs. The Chamber promotes and supports the various phases of the internationalization process, providing commercial assistance to German and Italian companies through its large international networks. The aim is to develop initiatives to share experiences and good practices between Italian and German companies, local and public authorities.


Fields of action:

  • Sustainable business development;
  • Tourism and culture;
  • Traditional Agrifood products;
  • Craft products and manufacturing activities;
  • Logistics and transport;
  • Mechanics and machinery.


In addition, the Chamber develops services and projects focused on supporting SMEs, as main contractor or partner, acting as a facilitator for the acquisition of new businesses in the market and promoter of already consolidated economic relations between Italy and Germany and in general enhance the culture of entrepreneurship. The Chamber also plays an essential role in facilitating connections between universities, companies, schools and the local area and to encourage integration between market needs and offerings. ITALCAM seeks to act as a social mediator to promote the development of useful skills and their dissemination not only for SMEs and entrepreneurs interested in opening their business in Italy or Germany, but also for students and young people looking for work. Through its numerous events and workshops, in fact, the audience reached by ITALCAM is large and the pool of contacts matured over the years constitute a useful measure for understanding the needs of the territory.

The following ideas are suggested to test new approaches and develop existing good practices:

– Involvement of students and universities during multiplier events and organized workshops;

– Address them as targets during communication and dissemination activities;

– Promote their active involvement and feedback through social contexts that aim to understand their expectations from the university and to develop learning activities that deal with digital media and marketing.

The Italian-German Chamber of Commerce works with SMEs, universities, Italian and German experts and consultants, research centers and local authorities.